Its a tale old as time: a huge cultural event is set to debut in a theater near you, and just as the hype is getting intense beyond belief, a comedy movie uses that hype to make a joke at said events expense. The tactic definitely works, and as were prepared to see Avengers: Endgame unfurl in theaters this weekend, The Hustle would like to remind everyone that its not too far off from that very film in some of its aims. Check out their latest trailer, inspired by Marvels would-be blockbuster, below:
This trailer for The Hustle does a pretty good job starting out with a pseudo Avengers: Endgame vibe, as the approach of limited coloring in the face of great evil is present. And while they may not have checked with Thor about the usage of his super groups name The Revengers, its still a pretty fun callback to Thor: Ragnarok.
Of course, its not long before The Hustle returns to its actual plot involving Anne Hathaways posh thief teaching Rebel Wilsons newbie in training how to con the men of the French Rivera out of their money. It's a task that requires disguises, aliases and the occasional act involving simulated murder by means of a shotgun.
The second remake of the film Bedtime Stories, with Dirty Rotten Scoundrels being the most recent reference for director Chris Addisons latest version, The Hustle feels somewhat familiar, but new enough to lure people into theaters with its charms. But then again, a little bit of fun subterfuge doesnt hurt, especially when the result is a quick and breezy gag thatll make including this trailer with this weekends Avengers: Endgame all the easier.
Although we have to admit, after sitting on this trailer long enough in our minds, The Hustles marketing gimmick has us thinking about another time a comedy took good natured shots at an approaching cultural monolith. See if you can remember this throwback from almost 20 years ago:
Summer 2019 is going to be a pretty crowded affair, and grabbing all the marketing real estate you can is key. Much like Austin Powers: The Spy Who Shagged Me, The Hustle has brought its A-game while spoofing Endgame, and itll be up to the audiences watching this trailer to decide whether or not this jokes good enough to stick around for the punchline.
In the spirit of history, wed like to remind you that if youre only seeing one movie this summer, see Avengers: Endgame, which opens this Thursday night. But, if you do see two or more movies, see The Hustle, which will put its money on the box office table on May 10.
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Now, with the trailer for his next project, Welcome to Marwen, out, we're even more excited for what's to come. Welcome to Marwen stars Steve Carell as Mark Hogancamp, an artist and victim of an attack by Nazis that has left him with both incredible injuries and a case of post-traumatic stress disorder.
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