Why Melissa McCarthy's Happytime Murders Bombed At The Box Office This Weekend

Why Melissa McCarthy's Happytime Murders Bombed At The Box Office This Weekend

For the last full weekend of summer, the biggest wide release movie was the R-rated Melissa McCarthy puppet movie The Happytime Murders (sorry A.X.L.). Yet despite the theater count and the star power of Melissa McCarthy and Elizabeth Banks, film bombed - debuting in third place with around $10 million (although the box office numbers are not yet final). This marks Melissa McCarthy's lowest debut for a project she's headlined, and is a definite disappointment for a feature that was tracking anywhere from $13 million on the low end to $17 million by the most optimistic estimates. So what happened? Well, there is no clear answer, but competition and promotion may be partly to blame.

Coming in ahead of The Happytime Murders this past weekend were Warner Bros.' The Meg and Crazy Rich Asians, earning around $13 million and $25 million, respectively. The former has over-performed from the start, and the latter has ridden effusive reviews to two straight box office crowns (and it only dropped about five percent in its second week). Crazy Rich Asians has had great word of mouth that has helped it to excel. However, as Deadline notes in its analysis of The Happytime Murder's performance, competition and the recent downward trend of raunchy comedies at the box office are not solely to blame. STX Entertainment did not prop up and pitch The Happytime Murders to the public as a R-rated comedy event (a la Sausage Party), and the reasons for that are complicated.

For starters, neither Melissa McCarthy nor Elizabeth Banks were available to promote The Happytime Murders in the run up to the release - and with the stars unavailable there was also no premiere. With the biggest names unable to promote the movie, STX didn't throw a lot of money towards TV spots, spending less than it usually does on comedies. There also may have been some inclination that the film wasn't going to hit with audiences, which led to them hedging their bets with the marketing budget. Despite some hilarious red-band trailers, the film earned a rough C- CinemaScore, and has only a 22% on Rotten Tomatoes. So the bad reviews and buzz may have kept audiences from purchasing tickets. Additionally, it seems the stars also didn't have much faith in it, with no mention of the project featured on Melissa McCarthy or Elizabeth Banks' personal social media accounts.

It sounds like there were myriad factors that murdered this puppet at the box office, from competition to promotion and reception. Raunchy R-rated comedies have been struggling in general of late (unless Deadpool is involved), and The Happytime Murders doesn't buck this trend. Personally, I also wonder whether some audiences just weren't interested in seeing puppets in this way. Ted was an original thing, but The Happytime Murders took the kinds of characters we are used to seeing in a family-friendly format and put them in R-rated comedy territory and it's possible that turned some people off.

The Happytime Murders is now in theaters, so you can check it out and judge it for yourself. For all the other movies heading to theaters this year, check out our release schedule.






Captain Marvel tells her story, and explains how Carol met Nick Fury (Samuel L. Jackson) long before he ran S.H.I.E.L.D. The flashback story sets up Captain Marvel to make a heroic entrance in Avengers: Endgame , in which she may be the essential element that allows the Avengers to defeat Thanos.
Watch 'Captain Marvel': Where to Rent and Buy the Marvel Movie




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Film Fridays - Utah movie theater wins legal battle involving "Deadpool" and alcohol. Posted on September 8, 2017 by thehollywoodlawyer in Blog, comics, Entertainment Legal, Film, Industry / Client News, Television // 0 Comments
It's Now Legal to Drink Beer and Watch Deadpool in Utah




The Black Panther Post-Credits Scene Was Longer, Here's What Was Cut Movies April 16, 2018 No Comments Aside from a couple references to the events of Captain America: Civil War , Black Panther 's main story was self-contained from the rest of the Marvel Cinematic Universe , following T'Challa as he took the throne, then lost it to
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Bond 25 plot details potentially revealed. The upcoming Bond 25 has been mired with stories about its troubled production, but now some details about what the film might actually be about have
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Mission: Impossible - Fallout is now available on home media, and with it, audiences can enjoy one of the best action movies of the year from the comfort of their own abode. The release of Mission: Impossible - Fallout also means its time for an Honest Trailer of the film, and this one goes all in on the franchise's complicated canon.
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That's two weeks prior to its U.S. theatrical release date. So if you'll be spending your weekend with the Titans or you just want to see Rocketman as soon as you can, these advance screenings
How To See Rocketman Weeks Before Its Release




That being said it was a success and a big one at that. Sony is certainly heartened by this as they are moving forward with their Spider-Man free universe. Next up is the Jared Leto led Morbius: The Living Vampire which is where issues I believe start to arrive.
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The marketing for Toy Story 4 has been a bit strange thus far, but the folks at Disney do have some time to promote it (not to mention plenty of features to which they can attach new teasers, including Captain Marvel, Dumbo, Penguins, Avengers: Endgame, and Aladdin. While we've yet to see a normal trailer for the 21st Pixar films, it is
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10 Avengers Team-Ups We Cant Wait To See In Infinity War

10 Avengers Team-Ups We Cant Wait To See In Infinity War

At this point, it's no secret that Avengers: Infinity War will bring an entire army of fan-favorite Marvel Cinematic Universe heroes and villains together for the very first time. The movie is shaping up to make history with its size and scope, and there are several elements of the tale that we can't wait to see play out on the big screen. Chief among these exciting possibilities is how certain characters will play off of each other when they finally meet.

That's the topic that we want to address. Knowing that Infinity War will see several notable characters come together, we want to go through some of the most intriguing team-ups and talk about the pairs that we want to see come together when the film's April 27 release date finally rolls around. On that note, let's kick things off by talking about two of the MCU's best fast-talking heroes.

Doctor Strange & Spider-ManTwo of the best heroes to enter the Marvel Cinematic Universe's Phase 3 were Spider-Man and Doctor Strange. They're two of the MCU's funniest heroes, and both of them know how to throw out a solid quip in the middle of combat. Having said that, Doctor Strange seems to have taken his new role as The Sorcerer Supreme incredibly seriously in the time since his solo movie debuted, and the most recent trailer for Avengers: Infinity War seems to promise that Peter Parker will have some fun by pointing out the sheer absurdity of Stephen Strange's superhero alter ego.

Star-Lord & Iron ManWhen it comes to smartasses, no one can compete with Iron Man or Star-Lord. Having said that, they have never met each other before, which means Avengers: Infinity War will be the first time that either of these heroes has met someone with a similarly dry and sarcastic sense of humor. The most recent trailer for Infinity War has already shown us that Peter Quill won't take any of Tony Stark's crap when they get to work formulating a plan to take Thanos down, so now it's a matter of waiting to see if they can get over their rivalry when the battle kicks into high-gear.

Iron Man & DraxWhile the interplay between Tony Stark and Peter Quill is one intriguing element of the Avengers: Infinity War ensemble, there's another member of the Guardians of the Galaxy team that we also want Iron Man to spend more time with. Drax the Destroyer has firmly established himself as a bit of a simpleton, and he's exactly the type of person who could get on the nerves of someone as intelligent and quick as Tony Stark. Given Tony's penchant for sarcasm and dry humor, something tells us that a bunch of his jokes will go over Drax's head. Now it's a matter of waiting to see if Drax can catch them.

Okoye & Black WidowA brief scene in Captain America: Civil War showed us that Black Widow was not afraid of T'Challa's elite, chrome-domed bodyguards, but we still haven't seen Natasha Romanoff interact with someone as truly badass as Okoye yet. The rumors that we have heard about Avengers: Infinity War suggest that Okoye will not be particularly thrilled to see Earth's mightiest heroes enter Wakanda for the big showdown against Thanos, and Widow has never been one to shy away from a confrontation with someone. There could be friction between them, but that could make for some seriously awesome drama between the major action sequences.

Shuri & Spider-ManTom Holland recently addressed the possibility of Spider-Man and Shuri meeting one another in the Marvel Cinematic Universe, and there's no better time to make that a reality than a crossover like Avengers: Infinity War. The two teenage heroes both have affinities for advanced technology and science, and it would almost certainly be a treat the watch the endlessly awkward Peter Parker attempt to impress the charming and badass younger sister of T'Challa in her workshop. We don't actually know if these two will meet in Avengers: Infinity War, but that doesn't change the fact that it's a perfect pairing that we would love to see.

Black Panther & Captain AmericaCaptain America and Black Panther have come a long way since trying to kill each other during the events of Captain America: Civil War. They are two of the most honor-bound heroes in the entire Marvel Cinematic Universe, and their respective knacks for hand-to-hand combat make them very similar in terms of fighting style and worldview. It looks like they will have strong partnership during the Battle of Wakanda in Avengers: Infinity War, and we want to see how two master tacticians work together to lead an army against The Mad Titan and his hordes of alien minions.

War Machine & FalconWar Machine and Falcon serve very similar roles on The Avengers roster. They're both highly-skilled pilots who use advanced rigs to achieve air superiority for Earth's mightiest heroes, and they're also the best friends of the two main heroes in the Marvel Cinematic Universe. However, there's one rift that exists between them: the blast from Vision that paralyzed War Machine in Captain America: Civil War was meant for Falcon. Given that dramatic event, it will prove incredibly interesting to see how that affects their dynamic. Does Sam blame himself for what happened? Does Rhodey harbor resentment? We want to know.

Hulk & Teen GrootThe Incredible Hulk and Groot are two of the least intelligent and least articulate heroes in the Marvel Cinematic Universe roster. However, they are also two of the most durable and powerful heroes in the MCU as well, and that combination of low IQ and high strength levels could make for some seriously exciting action sequences and hilarious dialogue scenes. As of right now, we haven't seen any real hunts to suggest that they will spend a substantial amount of time together, but our hope remains high that we will see a solid back and forth between these dim-witted heroes.

Falcon & White WolfOne of the most unexpectedly delightful things to come out of 2016's Captain America: Civil War (as serious and stern as that movie was) was the buddy dynamic between Falcon and The Winter Soldier. They do not love each other (which makes sense, considering they have tried to kill each other), but they work together because of their shared bond over Steve Rogers. Now, with Bucky in his new role as The White Wolf, it looks like they will have to once again work together in the Battle for Wakanda. Let's hope that there's a small car for them to ride in again.

Rocket, Teen Groot, & ThorWith the release of Thor: Ragnarok last year, Chris Hemsworth proved that he could do some great things in the comedy realm by embracing Thor's inherent absurdity. Now, it looks like Avengers: Infinity War will take full advantage of that by teaming him up with Rocket Raccoon and Teen Groot as they venture off into the cosmos -- presumably to help Thor get his hands on a brand-new weapon. Groot, Thor, and Rocket are three of the Marvel Cinematic Universe's funniest characters (all for different reasons), so we can't wait to see how the comedic DNA intermingles on the big screen.






The Flash Movie Has Been Delayed Yet Again Adam Holmes. 8 months ago. Random Article Blend. For a guy nicknamed The Fastest Man Alive, The Flash sure is taking a while to snag the spotlight for
The Flash Movie Has Been Delayed Yet Again




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Why Great Translators Were Crucial For Javier Bardem And




Thanks to producer Greg Berlanti, DC Comics characters have found a true home on TV, and Green Lantern Corps should be next, either on the CW or on DC's upcoming streaming service.
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Buried within coverage of this confusion, The Wrap slipped in this description of the 'Supergirl' movie that is in the works at the studio: "likely a period piece set in the 1970s (though
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Patty Jenkins Drops New Wonder Woman 1984 Photo For Gal Gadot's Birthday. 1 . Patty Jenkins Drops New Wonder Woman 1984 Photo For Gal Gadot's Birthday
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Christopher McQuarrie reportedly turned down offers from Warner Bros. for DC Universe projects in order to stay on with the Mission: Impossible franchise.
Mission: Impossible 7 & 8 Director Turned Down DC Films



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It features most of the major musical numbers from the show's score. When the Broadway production opened, a recording was released featuring several songs with the original American cast, including an edited version of "Feed the Birds" for Ashley Brown (Mary Poppins in the original American cast) on the song.
Mary Poppins Returns - Wikipedia




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Bryan Singer's Red Sonja Is Now On Hold - Movie Breaking News




It seems that one character who disappeared in 'Halloween' in the film did not meet his demise at the pointy end of Michael Myers' butcher knife. Deleted Scene Reveals Missing Character's
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