Movies Starring Women Do Better At The Box Office Than Movies Starring Men

Movies Starring Women Do Better At The Box Office Than Movies Starring Men

For a long time, there has been something of a groupthink mentality that female-led films don't deliver at the box office. Similar to the 'boys won't buy action figures of female characters' assertion, this view could seemingly be used to financially justify not putting women front and center in movies. Anecdotally, this narrative has been crumbling for years, but now there is hard data that shows that movies starring women actually do better at the box office than movies starring men.

The new study shows that casting women as leads in films provides a boost at the box office over those films lead by males, according to Deadline. Most interestingly is that this wasn't a case of female-led indie films or blockbusters that outperformed their male-led counterparts throwing off the averages. Female-led movies on average outperformed the guys across the spectrum budget-wise.

The study, from agency CAA and tech firm Shift7, analyzed 350 films released between January 2014 and December 2017 in five budget categories (below $10 million, $10 million to $30 million, $30 million to $50 million, $50 million to $100 million and $100+ million) and found that 105 of them were led by women, based on who was listed first in billing blocks, press notes or final credits.

The difference between female-led movies and male-led movies was the most pronounced among the bigger budgeted films. For movies in the study that cost between $50 million and $100 million, the women-led films averaged $318 million at the worldwide box office, versus $243 million for those led by men. In the $100+ million bracket, the ladies averaged $586 million worldwide, whereas the dudes couldn't quite match with $514 million.

The research from CAA and Shift7 also looked at how women were depicted in films and if that had any impact on the title's box office performance. Specifically, it looked at the performance of movies that pass the Bechdel Test. For a film to pass the Bechdel Test, it has to have multiple women who speak to each other about something other than men.

It was found that films that passed the Bechdel Test outperformed those films that did not. Which makes sense, because female-led films should naturally give the female characters more opportunities to talk about something other than men. It is also likely that audiences, particularly women, want to see movies that have fully fleshed out female characters, and they reward those films at the box office. To drive this point home, all of the films that have crossed the $1 billion mark at the worldwide box office since 2012 have passed the test.

Anecdotally, it has seemed like the walls have been crumbling around the assumption that female-led films were less successful than male-led ones for a few years now, the same time period of this study, with films like Wonder Woman and already we are seeing that with what projects are being greenlit.

These numbers just back that up, showing that the bottom line is no longer a valid excuse not to put women front and center in movies and give them the same opportunities as the guys have head for decades.

There are plenty of female-led movies hoping to further prove what this study has shown hitting theaters next year. Check them out in our 2019 release schedule.

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The Avengers: Endgame Plot Twist That Is Both Fitting And Frustrating

The Avengers: Endgame Plot Twist That Is Both Fitting And Frustrating

Warning: MAJOR SPOILERS for Avengers: Endgame are ahead!

For years, Marvel Cinematic Universe fans have prepared themselves for two possibilities concerning Steve Rogers: that hell die and that the Captain America mantle would be passed along to a worthy successor. Cut to Avengers: Endgame, Steve is still alive, although now an old man due to traveling back to the 1940s and living a life with Peggy Carter. So even with that Super Soldier Serum coursing through his veins, he likely doesnt have that many years left.

However, as far as the Captain America identity is concerned, Steve did indeed pick a successor: his longtime friend and crimefighting partner, Sam Wilson, a.k.a. Falcon. Well have to wait until the Falcon and Winter Soldier Disney+ series premieres to see if Sam dons his own red, white and blue uniform, but him being chosen to be the next Captain America was one of Avengers: Endgames most touching moments, and it definitely makes sense for Sam to take over for a variety of reasons.

However, this moment also came at the expense of Bucky Barnes, a.k.a. Winter Soldier, who, despite also being close with Steve Rogers, was sidelined in Steves final scene, even though their friendship has been spotlighted much more throughout the MCU. Its not an issue of Bucky deserving the virbranium shield over Sam, but the fact that he didnt get a proper final goodbye with his longtime friend. Thus, it all results in Endgames Captain America change-up feeling both fitting and frustrating.

Lets start off with why its fitting that Sam Wilson is now the new Captain America. Getting the obvious reason out of the way first, its inspired by the source material. Half a decade ago in the comics, Steve Rogers was drained of the Super Soldier Serum, which aged him to an old man. Because he was no longer physically capable of being Captain America anymore, he appointed Sam to be the new Captain America.

Sam Wilson had a solid run as the Star Spangled Avenger, blending the patriotic motif with his longtime Falcon look. Sam has since reverted to being 100% Falcon, but his time as Captain America definitely stands out in the Marvel canon. But hey, Bucky Barnes also became Captain America in the comics, so why does it make more sense for Anthony Mackies Sam to inherit the mantle rather than Sebastian Stans Bucky?

For one thing, even when Bucky was serving as Captain America on the printed page, the only reason he initially filled Steve Rogers shoes was because he didnt trust anyone else to be Cap. As time wore on, he started to feel more comfortable in the role, and he even continued on as Captain America for a little bit after Steve Rogers came back to life. But eventually, he went back to serving as plain ol Winter Soldier, which will always be a better fit for him.

Ultimately, it boils down to Buckys tragic past. Whether he was a brainwashed assassin for the Soviet Union or HYDRA, he will always be weighed down by those decades when he wasnt in control and force to kill scores of people. Hes seeking redemption for all the harm he caused, but being Captain America is not the way to go about doing that.

In the case of Sebastian Stans Bucky Barnes, if he had his way, he wouldnt be fighting at all, as evidenced by how he was leading a quiet life in Wakanda before the events of Avengers: Infinity War unfolded. Alas, life doesnt always give us what we want, and for now, Buckys still in the superhero game. But as Winter Soldier, he still do some good and carve out his own legacy, and its also a better identity to rock when going on covert missions.

As far as Sam Wilson goes, while hes certainly not free from darkness or inner turmoil, hes ultimately a more hopeful and optimistic character. He can serve as a better beacon of positivity to the public than Bucky can, not to mention that he isnt weighed down by the same kind of baggage. Bucky didnt bomb the Vienna UN summit in Captain America: Civil War, but as far as the general public is concerned, hes still a wanted criminal.

Theres also the fact that since he was unfrozen, Steve Rogers has spent way more time with Sam Wilson than he has with Bucky Barnes. This wasnt a purposeful decision, just a matter of circumstance given Buckys unusual situation. Nevertheless, Steve and Bucky definitely arent the same men they were during World War II, and one could argue that Steve and Sam now have a closer relationship, hence why the former knew the latter was a better fit for the Captain America mantle.

So now that the Captain America of it all has been addressed, lets go back to Bucky Barnes overall role in Captain Americas final Avengers: Endgame scene. Before heading into the Quantum Realm, Steve and Bucky had a reversed back-and-forth of their interaction in Captain America: The First Avenger (Dont do anything stupid until I come back. How can I? Youre taking all the stupid with you.), but Bucky also seemed to know that Steve didnt plan on coming back, and when we spotted Old Man Steve at the nearby bench, Bucky allowed Sam to talk to him first.

Avengers: Endgame directors Joe and Anthony Russo have since confirmed that Bucky Barnes was aware that Steve Rogers intended to stay in the past, with Joe saying to EW:

Especially when he says goodbye. He says, Ill miss you. Clearly he knows something.

Okay, so evidently Steve informed Bucky of his plan ahead of time, which is fine. It enhances the surprise of seeing Steve as an old man, and I also dont mind that Sam and Steve were conversing privately for the handoff of the shield.

The problem is that the meaningful farewell these two shared occurred offscreen. We never see these two share a proper goodbye. They might not be as close as they once were, but Steve and Bucky are still tight, and given all the time the MCU has spent highlighting their friendship, youd that would warrant the audience get to see one last meaningful moment with each other.

Bucky Barnes has been a part of the Captain America mythology since the very beginning and was a key player in all of the Star-Spangled Avengers films. For all we know, Chris Evans will never reprise Steve Rogers again, so its a shame that Steve and Bucky might never share screen time again. Its great that Steve informed Bucky about what he planned to do, but we the viewers deserved a better final interaction between the two on the big screen.

Of course, as mentioned earlier, Disney+ has that Falcon and Winter Soldier series coming up, so maybe this isnt the end of Steves time with Bucky and/or Sam. Maybe that show has Chris Evans lined up to make a cameo as Old Man Steve in an episode or two.

Still, given that Avengers: Endgame concluded the Infinity Saga and wrapped up a lot of lingering plot threads, not to mention that not everyone who watches the MCU movies will necessarily watch the Disney+ shows, it would have been better if the movie had better closed the book on Steve and Buckys time together, like it did with Steve and Sam. It would have been appropriate and likely squeezed out a few extra cries in a movie that was already quite the tearjerker.

Let us know what you thought of how Avengers: Endgame handled the Captain America twist in the comments below, and be sure to read CinemaBlends review of the latest MCU movie.

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