MoviePass Is Going To Start Tracking The Locations Of Its Users

MoviePass Is Going To Start Tracking The Locations Of Its Users

In the time since MoviePass dropped its monthly price to an attractively low rate last year, it has been dogged by questions of sustainability. After all, how could the service make money when it is subsidizing the cost of tickets for many subscribers and losing money on the subscribers who take full advantage of it? The service expects the average moviegoers who sign up to eventually offset the ones who go to see every movie. Regardless, it looks like the main way MoviePass plans on becoming profitable is by utilizing the wealth of data it gleans from its subscribers. One way the service intends to do that is by tracking the locations of its users.

MoviePass's stated goal with location tracking is to create a full-featured, movie-going experience. When many consumers go out to the movies, they don't simply go see a movie and then go home. Many people go to have dinner first and maybe drinks after or vice versa. You have to park somewhere when you get to the theater and you may go shopping afterwards. All of these movements provide valuable data for the theatergoing service. By tracking user locations, MoviePass told the Los Angeles Times it can suggest places to eat, park or shop and offer discounts or coupons for these things. MoviePass envisions this user-tracking and location-based marketing as a way to build an entire experience beyond just the movie. MoviePass can utilize this strategy to build partnerships and in-app advertising opportunities with various enterprises, which is where the service will really begin to make its money. MoviePass has stated that it will not be selling this customer data.

Obviously, privacy is a sensitive issue and there are going to be people out there who don't like the idea of their locations being tracked. For those who are unfamiliar with the service and wonder why you don't just disable the app's tracking altogether, the MoviePass app and service need to know where you are to work. The service does not allow for you to purchase tickets online; instead, you have to go to the theater on the day of the showing. The app tracks that you are within a certain distance from the theater and then credits your account the amount necessary to purchase the tickets. Now I suppose once your tickets are purchased you may be able to disable the tracking feature, but I imagine that would get tedious and most people would forget.

The real question now is how many consumers this will actually bother. Being advertised to on a constant basis is an accepted fact of our modern, digitally connected society. MoviePass currently has over 2 million subscribers and is aiming to reach 5 million by the end of the year. Those subscribers will have to weigh regarding whether or not having your location tracked is a worthwhile tradeoff for the benefits MoviePass provides. For all the latest news on MoviePass and the brain chips we'll all be sporting soon, stay tuned to CinemaBlend.






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Star Wars: Episode IX Reportedly Returning To A Classic Filming Location

Star Wars: Episode IX Reportedly Returning To A Classic Filming Location

Following the massive shakeup to the status quo that was Star Wars: The Last Jedi nobody knows quite what to expect from the forthcoming Episode IX, but a new report indicates it may go back to a familiar place. It appears that the final episode of the current Star Wars trilogy is planning on doing some filming at the Cardington Airship Sheds in Bedforshire, UK. The location was previously used in both Star Wars: A New Hope and Rogue One: A Star Wars Story as the rebel base at Yavin IV.

The report comes via an airship historian who informed Star Wars News Net that multiple people at the Airship Sheds informed him of the plans to film there. The fact that we're not dealing with anonymous sources, and that the same source originally confirmed the plans for Rogue One: A Star Wars Story to return to the location, gives us some degree of confidence that this report is more than simply a rumor.

Of course, even knowing that Star Wars Episode IX is returning to this location is no guarantee that the plot will return to Yavin IV. A change in set dressing and a few careful camera angles and the movie can make the same place look like somewhere totally different. The hanger is little more than a large enclosed space, and that's good for filming lots of different things. It could be any large building but it could just as easily be dressed like any soundstage to be a cave or something of the sort on literally any alien world the movie needs to create. It could be a large hanger at Black Spire Outpost on the planet Batuu, the location created for the new Star Wars Galaxy's Edge at Disneyland and Walt Disney World which has been referenced in the films and will almost certainly be used as a location in one of them eventually.

Still, the idea of seeing Yavin IV again is certainly an attractive one. The location on Crait where The Last Jedi ended was also presented as an old rebel base that had been abandoned. Yavin IV would be the same thing. The Rebel Alliance abandoned the location following the destruction of the Death Star since the Empire knew where it was. One assumes they haven't been back since. Perhaps the remaining Resistance is hopping between old bases as they stay one step ahead of the First Order. They likely couldn't stay there long, as the location is almost certainly known to the First Order, some pretty famous stuff happened there once, but perhaps it's where the new movie starts. It would be a fitting location for an opening scene I fully expect to see.






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